High Public Trust: 627 Pilgrims Secure Direct Bookings at Malang's Grandest Hajj & Umrah Expo 2026
MALANG, INDONESIA – The Expo Haji & Umroh 2026, held at the Atrium Mall Olympic Garden (MOG) Malang from May 19–24, 2026, has delivered an outstanding performance. Organized by Laba-laba Enterprise by Kusuma Enterprise in collaboration with Fabday, this multi-industry exhibition successfully drew over 100,000 visitors throughout its six-day run.
Early indicators of the event's massive success were evident from day one. The expo officially commenced with a symbolic tumpeng (traditional yellow rice cone) cutting ceremony and a group photo session featuring executive management and representatives from 16 certified travel agencies. This opening momentum instantly catalyzed transactional activity, with transaction values skyrocketing to a record-breaking IDR 12.2 billion within the first four days alone.
This upward trajectory remained consistent until the conclusion of the event. The decisive action of 627 pilgrims who closed deals directly on-site served as the primary anchor for the event's total transaction value, which ultimately surpassed a phenomenal IDR 32.2 billion. This trend highlights that Malang residents are highly action-oriented consumers when presented with a secure and transparent business ecosystem.
Beyond the hundreds of pilgrims who secured their immediate departure tickets, the expo successfully gathered 6,199 hot prospects. This figure represents an extensive pipeline of prospective pilgrims who are currently synchronizing family schedules and preparing documentation for upcoming travel seasons.
"Trust cannot be bought; it must be built. By bringing together 16 of the finest travel agencies under one roof at the MOG Atrium, we have successfully bridged a sense of security for the people of Greater Malang. These 627 on-the-spot deals represent a profound mandate of public trust given to us and our travel partners," stated a representative of the Kusuma Enterprise Project Management.
The exceptionally high conversion rate on the floor was further bolstered by a well-curated public education program. The 16 trusted travel agencies—including Mahyaa Tour, Saudaraku Umrah, Ar-Raihan, An Namiroh, Nurul Iman, and Mozaik Tour—engaged interactively with the audience, thoroughly breaking down official regulations and exclusive accommodation promos during daily talk shows. This holistic integration was completed by the presence of the property sector through Aura Group, alongside premium automotive showcases from Toyota Kartikasari and Mitsubishi Motors.
Through the resounding success of Expo Haji & Umroh 2026, the synergy among Laba-laba Enterprise, Kusuma Enterprise, and Fabday has not only successfully stimulated the regional economic wheel but also established a new benchmark for delivering secure, transparent, and credible exhibition ecosystems in Greater Malang.
