Lamongan, August 28, 2026 — The Megilan Entrepreneur (MegPreneur) Lamongan 2026 Business Incubation Program concluded its three-day Offline Session with the final day and Closing Ceremony held on Friday, August 28, 2026. Taking place at the Lamongan Regency Government Building, the final day provided participants with an opportunity to put the knowledge gained during the previous two days into practice through sessions on digital marketing, branding, creative economy, and the Pitching Booth and business judging process.
The third day marked an important stage in the journey of 200 participants representing 109 businesses that had previously been selected to advance to the MegPreneur Lamongan 2026 Offline Session.
After receiving learning sessions on marketing, AI, exports, leadership, business governance, financing, innovation, and customer strategies during the previous two days, participants were encouraged on the third day to translate those insights into practice by presenting their businesses directly before a panel of judges.
TikTok Helps Businesses Get Closer to Their Markets
The third day began with a session on Optimizing TikTok Shop for Business, delivered by Faisal Dzulfikar from TikTok Shop by Tokopedia.
Participants were encouraged to view TikTok not merely as a publishing platform, but as a marketing and business development channel. Content relevance, audience characteristics, consistency, experimentation with different formats and hooks, and the ability to interpret content performance were highlighted as important elements in optimizing the platform.
Faisal also emphasized that entrepreneurs should not focus solely on algorithms. Businesses need to understand their audiences, test different content approaches, and use data such as watch time, engagement, and conversion to identify which approaches work most effectively for their businesses.
“TikTok can be used not only to make products known, but also to develop businesses. The key is understanding the audience, consistently creating content, being willing to experiment, and reading the data to understand what type of content actually works for the business.”
— Faisal Dzulfikar, TikTok Shop by Tokopedia
This perspective highlighted that digital marketing requires continuous experimentation and evaluation rather than relying solely on the potential virality of a piece of content.
MegPreneur as a Space for Learning and Collaboration
Following the digital marketing session, participants joined the Day 1 & Day 2 Recap Session with Dedy Marquis.
The session provided an opportunity for participants to reflect on and process the various lessons they had gained during the previous two days. Participants were divided into groups and asked to identify key insights that they considered relevant to their respective business development processes.
The session also reinforced the idea that MegPreneur is not designed merely as a platform for businesses to compete against one another, but as a space for building networks, collaboration, and collective growth.
“MegPreneur is not only a place to learn about business, but also a space to learn and collaborate together. What we gain from this program should not stop within our individual businesses, but can grow into networks and collaborations among entrepreneurs.”
— Dedy Marquis
This spirit represents one of the foundations of the program: strengthening the entrepreneurial ecosystem through greater connections among business owners.
Building Brands, Trust, and Business Opportunities in the Digital Era
The next session featured Evan Haydar, who delivered a session on Building Brands, Trust, and Business Opportunities in the Digital Era.
Participants explored the idea that branding goes beyond logos, names, and visual identities. A brand is shaped by product quality, communication, customer service, customer experience, and the consistency of a business identity.
Consumer trust is also built through repeated positive experiences and a business’s ability to consistently deliver on the promises it makes to its customers. Therefore, branding needs to be developed consistently over the long term to strengthen customer loyalty while creating new business opportunities.
“A brand is not only about how a business looks, but about how a business is trusted. When identity, quality, communication, and customer experience are consistent, trust grows and becomes an asset that can open up greater business opportunities.”
— Evan Haydar
Vice Regent: Plans May Not Be Perfect, but Action Must Come First
The importance of taking action was further emphasized during a Sharing Session with Vice Regent of Lamongan Dirham Akbar Aksara.
During the session, the Vice Regent encouraged participants not to wait too long for ideal conditions before starting a business. While planning remains important, the learning process also takes place through action and direct experience in the field.
“The plan may not be perfect yet, but we must prioritize ‘do and act.’ Through action, we can learn; through the process, we can evaluate; and from there, the business can continue to improve.”
— Dirham Akbar Aksara, Vice Regent of Lamongan
The message also reflected the hope that Lamongan will continue to produce a new generation of entrepreneurs who are able to identify opportunities, take initiative, and develop the region’s potential through business.
“Our hope is that Lamongan can continue to produce young entrepreneurs who are willing to seize opportunities, capable of developing the potential around them, and ultimately contribute to driving Lamongan’s economy.”
The message provided further encouragement for participants before entering the more practical stage of presenting their respective businesses through the Pitching Booth.
Creative Economy Creates Opportunities for Business Differentiation
The discussion on business development was further expanded through a Creative Economy Talkshow featuring Rian Septrianto Maulana from Gekraf East Java.
Rian discussed the creative economy landscape in East Java and the challenges faced by entrepreneurs amid increasingly dynamic competition. The creative economy provides entrepreneurs with opportunities to differentiate their businesses through creativity, innovation, local identity, and the ability to understand market needs.
For sectors with high levels of competition, creativity needs to be translated into tangible and relevant value for consumers. Entrepreneurs also need to establish clear positioning so that their products can stand out amid the wide range of choices available in the market.
“The creative economy provides significant opportunities for entrepreneurs to build differentiation. Creativity and innovation need to be combined with local identity and the ability to understand market needs, allowing products to develop a distinct character and stronger value in the eyes of consumers.”
— Rian Septrianto Maulana, Gekraf East Java
From the Learning Space to the Pitching Booth
Following the learning sessions and talkshows, participants entered the Pitching Booth and business judging stage.
This stage served as a direct application of the knowledge participants had gained throughout the program. Each business was given an opportunity to present its venture in a concise and structured manner, covering its products or services, the problems it addresses, competitive advantages, target market, business model, business development, and future growth plans.!
Participants also displayed their products or representative samples as part of their business booth presentation. Each booth required participants to coordinate the allocation of display areas, pitching sequences, table usage, and booth management to ensure that every business received a fair amount of space and presentation time.
With limited pitching time, participants were challenged to communicate the essence of their businesses concisely, structurally, confidently, and in accordance with the actual condition of their ventures.
This stage became an important part of the incubation process, as participants were assessed not only on their understanding of their businesses but also on their ability to communicate their value and potential to others.
Concluding Three Days of Learning and Business Practice
Following the completion of the pitching and judging process, MegPreneur Lamongan 2026 continued with the Closing Ceremony.
The closing agenda featured participant performances, announcements of the most active participant, favorite participant, and favorite booth, entertainment, a keynote session, a program report, and a video recap of the three-day journey.
The event was also attended by Ahmad Labib, Member of Commission VI of the House of Representatives of the Republic of Indonesia (DPR RI). He encouraged young people to view technological developments and Indonesia’s demographic dividend as opportunities that need to be prepared for from an early stage.
“The future of technology is still wide open, and this is our opportunity. From 2030 onward will be the peak of the demographic dividend, and we need to seize it. All kinds of products can be brought to the market. Congratulations to the MegPreneur winners. The future is still long, business opportunities remain abundant, and what we need to do is develop innovative products.”
The message highlighted the importance of preparing the younger generation to view technological and demographic changes as opportunities for economic growth and the development of new products and businesses.
In response, Lamongan Regent Yuhronur Efendi, M.B.A. expressed his appreciation for the successful implementation of the MegPreneur Lamongan 2026 business incubation program.
During the same occasion, the Regent also symbolically presented BNSP certificates to 10 participants who received professional certification as part of the program’s efforts to strengthen participants’ competencies.
“First, I would like to thank Mr. Labib, who will later invite the winners to Jakarta for a study visit to several companies and a visit to TikTok, one of the program’s sponsors. Alhamdulillah, over these three days, the program has been successfully implemented. Thank you to the entire team who supported the event. We believe that with this talented young generation, many of them will eventually become successful entrepreneurs,” said Regent Yuhronur Efendi.
In addition to the BNSP certification, the Closing Ceremony also marked the presentation of Intellectual Property Rights (IPR) documentation for the MegPreneur Program, represented by facilitators Dedy Marquis and Yoga Abi Zakaria. The IPR documentation was symbolically presented by the Regent of Lamongan.
The Beginning of a Longer Business Journey
The conclusion of the MegPreneur Lamongan 2026 Offline Session does not mark the end of the participants’ development process. Across three days, participants were exposed to diverse perspectives on digital marketing, branding, the creative economy, leadership, business governance, financing, innovation, and business presentation skills.
More than a series of learning sessions, MegPreneur also created a space for participants to connect, exchange experiences, and explore opportunities for collaboration among businesses.
With the conclusion of the Offline Session, participants are expected to continue their journey through implementation, innovation, collaboration, and sustainable business development.
From learning and experimenting to confidently presenting their businesses, MegPreneur Lamongan 2026 provided 200 participants with a space to bring their ideas and ventures one step closer to greater growth. (htw)
