Lamongan, August 28, 2026 — The MegPreneur Lamongan 2026 Closing Ceremony featured Hilmi Adrianto, Head of Public Policy & Government Relations for Tokopedia and TikTok Shop E-commerce Indonesia, as a keynote speaker. His participation provided perspectives on the development of the digital ecosystem and opportunities for businesses to leverage e-commerce platforms, particularly to expand their market reach.
During the event, Hilmi Adrianto highlighted the potential of the collaboration between TikTok and MegPreneur Lamongan 2026 to serve as a stimulus for participants to begin utilizing the digital ecosystem as part of their business development strategies.
Throughout the three-day Offline Session, TikTok also provided an on-site consultation space staffed by its team. Participants who had not yet established a TikTok Shop account could receive information, consultation, and guidance on activating and utilizing the platform.
The presence of the TikTok team received positive engagement from participants. Several MegPreneur participants took the opportunity during the program to discuss their individual business needs and explore opportunities to utilize TikTok Shop.
The collaboration complemented the learning session delivered on the first session of the third day, when Faisal Dzulfikar from TikTok Shop by Tokopedia presented Optimizing TikTok Shop for Business. Participants gained insights into using TikTok as a marketing and business development channel through relevant content, consistency, format experimentation, audience understanding, and content performance evaluation.
Digitalization Opens Access to Broader Markets
As the business ecosystem becomes increasingly connected through digital technology, digital platforms provide small and medium-sized businesses with opportunities to reach customers beyond their immediate geographical markets.
Digital platforms allow entrepreneurs to introduce their products, communicate with potential customers, and gain access to markets that may previously have been difficult to reach through conventional approaches.
For MSMEs, this creates opportunities to increase visibility and expand their customer base. However, effective use of digital platforms still requires readiness in terms of product quality, customer service, communication consistency, and the ability to understand consumer characteristics and needs.
“Digitalization provides increasingly broader opportunities for businesses to reach customers. When technology is utilized effectively, small businesses have the opportunity to introduce their products and build broader markets beyond the areas where they operate.”
— Hilmi Adrianto, Head of Public Policy & Government Relations, Tokopedia and TikTok Shop E-commerce Indonesia
This perspective reinforces the learning provided to MegPreneur participants that digitalization is not simply about using a platform, but about integrating technology into a broader business growth strategy.
TikTok and MegPreneur Collaboration Creates a Space for Business Support
TikTok’s involvement in MegPreneur Lamongan 2026 also added a practical dimension to the program. The presence of TikTok staff throughout the three-day Offline Session gave participants direct access to consultations regarding the use of the platform.
This support is particularly relevant for entrepreneurs who are still at the early stages of adopting digital channels. Through direct consultation, participants could obtain information and guidance more closely aligned with the specific needs of their respective businesses.
The program also demonstrated that MSME digitalization requires more than access to technology. It also requires digital literacy, ongoing support, and the willingness to experiment.
For participants who had not previously used TikTok Shop, the consultation provided an initial opportunity to understand the e-commerce ecosystem and consider how the platform could become part of their marketing strategies.
For participants already using digital platforms, the consultation offered an opportunity to evaluate and further develop their strategies so that their digital channels could become more relevant to their business needs.
From Learning to Implementation
The digitalization-focused learning provided through MegPreneur Lamongan 2026 was complemented by practical exposure and direct support. Participants not only gained knowledge about digital marketing strategies but also had opportunities to interact directly with industry stakeholders and the broader digital ecosystem.
Hilmi Adrianto’s participation in the Closing Ceremony further highlighted the importance of connecting MSMEs with the digital ecosystem. Collaboration among local governments, business incubation programs, industry players, and technology platforms can create more opportunities for entrepreneurs to learn, experiment, and explore different business development channels.
Through the collaboration between MegPreneur Lamongan 2026 and TikTok, digitalization is expected to go beyond technology awareness and develop into practical adoption that helps entrepreneurs expand their customer reach, increase transaction opportunities, and develop their businesses sustainably. (htw)
